Built by two brothers
who believed you deserved better.

Running a service business is hard. You are managing technicians, handling dispatch, answering calls, booking jobs, and trying to keep customers happy, all at the same time. And when you try to fix it by hiring local staff, the costs add up fast.

Recruiting takes weeks. Training takes more weeks. Payroll is relentless. And when someone quits, which they always do, you start over. Most service business owners we spoke to were spending $40,000 to $70,000 a year per support employee. And even then, calls were still being missed. Customers were still waiting. Jobs were still falling through the cracks.

"The cost of running a business was too high. And the quality of support people were getting for that price wasn't good enough. That gap was where we saw our opportunity."

Before PixelUnits, co-founders Nabeel Khan and Danial Khan spent years working inside some of the largest BPO operations in the world, including Ibex, Allstate, and SquareTrade. These are companies that handle millions of customer interactions every year for some of the biggest brands on the planet.

Those years were an education. Not just in how to run a support operation. In what most companies get wrong. Generic scripts. Agents with no real stake in the outcome. Processes built for volume, not quality. A focus on handling tickets rather than actually solving problems.

The expertise was real. The systems were impressive. But the model was designed for enterprise clients with enterprise budgets. Small and mid-sized service businesses, including HVAC companies, towing operators, and plumbing teams, were either priced out entirely or stuck with a watered-down version that barely made a difference.

There was no single dramatic moment. It was more of a quiet realization that built over time. Nabeel and Danial were watching how these multinational operations worked. The structure, the training, the quality controls, the escalation paths. And a thought kept surfacing.

A service business owner in Ohio or Melbourne or Calgary does not need a multinational BPO. They need the same quality of support those companies deliver, at a price that actually makes sense for their operation.

The expertise was already there. The know-how was already there. What was needed was a company willing to bring that standard to service businesses that actually needed it. Not just the ones that could afford a Fortune 500 contract.

"I had spent years watching how the best operations in the world handled support. I knew what great looked like. And I knew most service businesses were never going to get access to it unless someone built something specifically for them."

PixelUnits was founded by brothers Nabeel Khan and Danial Khan in Karachi, Pakistan. The combination was deliberate. Operational experience from inside the industry, and the drive to build something that put clients first rather than volume metrics.

The name PixelUnits reflects something intentional: precision and structure. Every pixel in place. Every unit performing. Not chaos. Not reactive scrambling. A system that works. Built around your business, trained on your processes, and accountable to your results.

We based our operation in Pakistan because we believed the talent was here to do this properly. Pakistan has a large, well-educated, English-speaking workforce with deep experience in professional business communication. We could build the kind of team that actually delivers, at a cost that makes sense for the businesses we serve.

We are not a call centre that answers phones. We are not a staffing agency that sends you warm bodies. We are a support partner that has built its entire model around one belief: that the right support system changes what a service business is capable of.

We have seen it happen. A towing company that was losing $72,900 a month in missed overnight calls. Gone within weeks of launch. An HVAC company that was drowning in scheduling errors and overwhelmed staff. Structured, scaled, and operating differently within months. A garage door business that could not grow beyond 30 calls a day, reaching 120 daily calls and $1 million in monthly revenue.

These are not just results on a slide deck. They are businesses that operate differently now. Owners who sleep better. Teams that are not burning out. Customers who get answered, updated, and taken care of.

That is what PixelUnits is built to do. And we believe, without any hesitation, that the right support makes a massive difference in someone else's business.

"I know how much this business can genuinely help another business. That belief, that what we do actually changes outcomes for real people, is what drives everything we build here."